Aurelien Lecour's Portfolio

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	<title>Aurelien Lecour's Portfolio</title>
	<link>https://aurelienlecourcv.cargo.site</link>
	<description>Aurelien Lecour's Portfolio</description>
	<pubDate>Fri, 28 Feb 2020 17:04:37 +0000</pubDate>
	<generator>https://aurelienlecourcv.cargo.site</generator>
	<language>en</language>
	
		
	<item>
		<title>A Selected Portfolio</title>
				
		<link>https://aurelienlecourcv.cargo.site/A-Selected-Portfolio</link>

		<pubDate>Sun, 10 Dec 2017 03:14:33 +0000</pubDate>

		<dc:creator>Aurelien Lecour's Portfolio</dc:creator>

		<guid isPermaLink="true">https://aurelienlecourcv.cargo.site/A-Selected-Portfolio</guid>

		<description>A selected portfolio
COMMUNICATION
LICENSING

STUDIO&#38;nbsp;FASHION

PERSONAL PROJECTS

A PROPOS (FR)
 
Aurélien Lecour
Marseille, France
</description>
		
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	<item>
		<title>Mid-Autumn Festival</title>
				
		<link>https://aurelienlecourcv.cargo.site/Mid-Autumn-Festival</link>

		<pubDate>Wed, 19 Feb 2020 19:06:34 +0000</pubDate>

		<dc:creator>Aurelien Lecour's Portfolio</dc:creator>

		<guid isPermaLink="true">https://aurelienlecourcv.cargo.site/Mid-Autumn-Festival</guid>

		<description>
	MID-AUTUMN
FESTIVAL


For Angelini Design - Starbucks China - 2019

CREATIVE STRATEGY
PROJECT MANAGEMENT
ILLUSTRATION

	
&#60;img width="1655" height="1170" width_o="1655" height_o="1170" data-src="https://freight.cargo.site/t/original/i/c488fe82379dc98e4aa42fca8449855f4e8d7d1c6c125c352b7491277fe0d4ce/Boxes_01.png" data-mid="61509794" border="0"  src="https://freight.cargo.site/w/1000/i/c488fe82379dc98e4aa42fca8449855f4e8d7d1c6c125c352b7491277fe0d4ce/Boxes_01.png" /&#62;

	There is a brave hero who defies the Sun, an elixir of immortality, a villainous thief, the tragic sacrifice of love, a cosmic exile and a friendship with a moon dweling jade rabbit. The myth of Chang'e is the inspiration of the Mid-Autumn Festival, China's second most important holiday, and the biggest promotional event of the year for Starbucks China (3500+ shops). It is a season for gazing at the moonlight and for giving, and sharing moon-cakes, usually offered in extravagant packaging.


A live printing event at the Shanghai Roastery,involving a local artist and a master craftsman.


My plan for the 2019 edition is to showcase the process of making the boxes into the pieces of art that they are meant to be. During a special event at the Shanghai Roastery, a master craftsman would use traditional Chinese woodblock technique to hand print the master copy of the box artwork, which is to be designed by a local artist. Thus showing that Starbucks believes that China's tradition of excellency in craft and art is today more relevant than ever, and proving its own commitment to an innovative approach to heritage.

My role in this project was to come up with the whole event concept; to identify and assemble the appropriate artisan and artists to collaborate with; to create the pitching deck and to realize visuals to illustrate the idea.
	
&#60;img width="3264" height="2448" width_o="3264" height_o="2448" data-src="https://freight.cargo.site/t/original/i/862984b15eadeb06d6a56dc587812e4ab01b22e911e5faaa8bbc2ebaff1ba058/IMG_1447.jpg" data-mid="61509798" border="0"  src="https://freight.cargo.site/w/1000/i/862984b15eadeb06d6a56dc587812e4ab01b22e911e5faaa8bbc2ebaff1ba058/IMG_1447.jpg" /&#62;
&#60;img width="3264" height="2448" width_o="3264" height_o="2448" data-src="https://freight.cargo.site/t/original/i/3a399aebcbe8921140a10ec2421359409e07546ec96855cf4fb146e83dbd26ff/IMG_1435.jpg" data-mid="61509797" border="0"  src="https://freight.cargo.site/w/1000/i/3a399aebcbe8921140a10ec2421359409e07546ec96855cf4fb146e83dbd26ff/IMG_1435.jpg" /&#62;
&#60;img width="1600" height="1067" width_o="1600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/00d9ec5907cec51f9180d88cff1a87fead4eb204fbb14e00d1b11dabd0eb3d98/1551424497.jpg" data-mid="61509793" border="0"  src="https://freight.cargo.site/w/1000/i/00d9ec5907cec51f9180d88cff1a87fead4eb204fbb14e00d1b11dabd0eb3d98/1551424497.jpg" /&#62;
&#60;img width="3264" height="2448" width_o="3264" height_o="2448" data-src="https://freight.cargo.site/t/original/i/bf7ad84ec76a4b1ac237f5102158e1520280a9835b1dd58cab9e428fb0bf4d8d/IMG_1453.jpg" data-mid="61509799" border="0"  src="https://freight.cargo.site/w/1000/i/bf7ad84ec76a4b1ac237f5102158e1520280a9835b1dd58cab9e428fb0bf4d8d/IMG_1453.jpg" /&#62;
&#60;img width="640" height="480" width_o="640" height_o="480" data-src="https://freight.cargo.site/t/original/i/eb3edd83c723321974b65d6c5ce31e69de0fbda3a9ee37c115e158d8f0a1781f/Starbucks-Reserve-Roastery-Shanghai-11.jpg" data-mid="61509800" border="0"  src="https://freight.cargo.site/w/640/i/eb3edd83c723321974b65d6c5ce31e69de0fbda3a9ee37c115e158d8f0a1781f/Starbucks-Reserve-Roastery-Shanghai-11.jpg" /&#62;

&#60;img width="1655" height="1170" width_o="1655" height_o="1170" data-src="https://freight.cargo.site/t/original/i/ee36c5ed30296ad4e8beb3c0e920b58db1bed369d275721018220eeccb044e47/Boxes-Top_05.png" data-mid="61509795" border="0"  src="https://freight.cargo.site/w/1000/i/ee36c5ed30296ad4e8beb3c0e920b58db1bed369d275721018220eeccb044e47/Boxes-Top_05.png" /&#62;</description>
		
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	<item>
		<title>Dragon Boat Festival</title>
				
		<link>https://aurelienlecourcv.cargo.site/Dragon-Boat-Festival</link>

		<pubDate>Wed, 19 Feb 2020 20:32:17 +0000</pubDate>

		<dc:creator>Aurelien Lecour's Portfolio</dc:creator>

		<guid isPermaLink="true">https://aurelienlecourcv.cargo.site/Dragon-Boat-Festival</guid>

		<description>
	
	
	DRAGON BOAT FESTIVAL

For Angelini Design - Starbucks - 2019

ILLUSTRATION

Paddles up! Starbucks celebrate the Dragon-boat Festival with limited availability dumplings and a special campaign that communicates the idea of summer, nature, tradition and sport. For this purpose, I created an illustration that would be developed on in-store and online communication, and on limited edition merchandising.
&#60;img width="1980" height="1375" width_o="1980" height_o="1375" data-src="https://freight.cargo.site/t/original/i/d9421b9fd7a2deeb7c7f3385351780f9f52393f3ca86c9d268fcc611d703a53f/03-Off-White-Canvas.jpg" data-mid="61516805" border="0"  src="https://freight.cargo.site/w/1000/i/d9421b9fd7a2deeb7c7f3385351780f9f52393f3ca86c9d268fcc611d703a53f/03-Off-White-Canvas.jpg" /&#62;</description>
		
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	<item>
		<title>20 Years In China</title>
				
		<link>https://aurelienlecourcv.cargo.site/20-Years-In-China</link>

		<pubDate>Sat, 22 Feb 2020 19:05:14 +0000</pubDate>

		<dc:creator>Aurelien Lecour's Portfolio</dc:creator>

		<guid isPermaLink="true">https://aurelienlecourcv.cargo.site/20-Years-In-China</guid>

		<description>
	20 YEARS IN CHINA

For Angelini Design - Starbucks - 2019

LOGO DESIGN
TYPOGRAPHY

After just 20 years, China has become Starbucks' biggest market. It has 3500+ cafes, and is now opening digital stores. To celebrate this significant anniversary, I have designed a special logo, that has been attached to all the communication of Starbucks China in early 2019. The logo is made with woodblock printing treatment, as an evocation of Chinese tradition, and the zero is reminiscent of the Siren logo.
	

&#60;img width="4334" height="4335" width_o="4334" height_o="4335" data-src="https://freight.cargo.site/t/original/i/652699ac52da3e197a80214a567e8e81a930a0c526ba45d3fb76797b26bd3dbc/AD-STARBUCKS-CNY-ANNIVERSARY-LOCKUP-TEXTUREWHITE.jpg" data-mid="61736179" border="0"  src="https://freight.cargo.site/w/1000/i/652699ac52da3e197a80214a567e8e81a930a0c526ba45d3fb76797b26bd3dbc/AD-STARBUCKS-CNY-ANNIVERSARY-LOCKUP-TEXTUREWHITE.jpg" /&#62;


&#60;img width="562" height="562" width_o="562" height_o="562" data-src="https://freight.cargo.site/t/original/i/0ae886313ef1cf1a86c7efb5308c517492b8114f47a320a1e484f0f5ad94c501/626ac30c9a2c5083e192d6c85307bae7.jpg" data-mid="61736719" border="0"  src="https://freight.cargo.site/w/562/i/0ae886313ef1cf1a86c7efb5308c517492b8114f47a320a1e484f0f5ad94c501/626ac30c9a2c5083e192d6c85307bae7.jpg" /&#62;
&#60;img width="694" height="376" width_o="694" height_o="376" data-src="https://freight.cargo.site/t/original/i/6c523b7bc335ea88ab482c72e6b8c52a65d0e58c4cfc8aa3b207298d9b2e577d/O1CN01dM7ihw1coMwbm88oT_2634283647.jpg" data-mid="61737027" border="0"  src="https://freight.cargo.site/w/694/i/6c523b7bc335ea88ab482c72e6b8c52a65d0e58c4cfc8aa3b207298d9b2e577d/O1CN01dM7ihw1coMwbm88oT_2634283647.jpg" /&#62;
&#60;img width="809" height="809" width_o="809" height_o="809" data-src="https://freight.cargo.site/t/original/i/cb465ff8b668ef0aff716f298b43d46482342fd0872b8519203486a97ac3fe1a/gift-card.jpg" data-mid="61736721" border="0"  src="https://freight.cargo.site/w/809/i/cb465ff8b668ef0aff716f298b43d46482342fd0872b8519203486a97ac3fe1a/gift-card.jpg" /&#62;
</description>
		
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	<item>
		<title>Chinese New Year 2019</title>
				
		<link>https://aurelienlecourcv.cargo.site/Chinese-New-Year-2019</link>

		<pubDate>Wed, 19 Feb 2020 20:47:04 +0000</pubDate>

		<dc:creator>Aurelien Lecour's Portfolio</dc:creator>

		<guid isPermaLink="true">https://aurelienlecourcv.cargo.site/Chinese-New-Year-2019</guid>

		<description>
	
CHINESE NEW YEAR 2019

For Angelini Design - Starbucks - 2019

ART DIRECTIONILLUSTRATION
TYPOGRAPHY
For 2019 Chinese New Year, Starbucks China wanted to break away from the traditional red and gold and go for a campaign that is bold, fresh, and celebratory. We covered the walls with a thick bright pink and drew expressive graffiti to convey the blessings of new year, and to hint at the seasonal ingredients of the products.


	&#60;img width="1078" height="1280" width_o="1078" height_o="1280" data-src="https://freight.cargo.site/t/original/i/b3cbf3e104ea2d7ab176028ced722012c4c2132baeb758072e968a9cb39c6e97/AD-STARBUCKS-CNY-BOB1-EXE.jpg" data-mid="61761325" border="0"  src="https://freight.cargo.site/w/1000/i/b3cbf3e104ea2d7ab176028ced722012c4c2132baeb758072e968a9cb39c6e97/AD-STARBUCKS-CNY-BOB1-EXE.jpg" /&#62;

&#60;img width="1395" height="968" width_o="1395" height_o="968" data-src="https://freight.cargo.site/t/original/i/52f3b92a8ecb92ddcfdf60ec5dda78358441f776c3d36c2b50067eeb447256f2/AD-Starbucks-CNY-01.jpg" data-mid="61761321" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/52f3b92a8ecb92ddcfdf60ec5dda78358441f776c3d36c2b50067eeb447256f2/AD-Starbucks-CNY-01.jpg" /&#62;
&#60;img width="1395" height="968" width_o="1395" height_o="968" data-src="https://freight.cargo.site/t/original/i/c6ca7d9a8cfb3ba8455561c8067b116a14ebb493140d7f9b6ebbd19d7bda433e/AD-Starbucks-CNY-02.jpg" data-mid="61761322" border="0"  src="https://freight.cargo.site/w/1000/i/c6ca7d9a8cfb3ba8455561c8067b116a14ebb493140d7f9b6ebbd19d7bda433e/AD-Starbucks-CNY-02.jpg" /&#62;
&#60;img width="1395" height="968" width_o="1395" height_o="968" data-src="https://freight.cargo.site/t/original/i/cdcf47b57912bf675dda1c5bb013ccccd6aaa603c90924e63d93f5d94e017fb5/AD-Starbucks-CNY-03.jpg" data-mid="61761323" border="0"  src="https://freight.cargo.site/w/1000/i/cdcf47b57912bf675dda1c5bb013ccccd6aaa603c90924e63d93f5d94e017fb5/AD-Starbucks-CNY-03.jpg" /&#62;
&#60;img width="1395" height="968" width_o="1395" height_o="968" data-src="https://freight.cargo.site/t/original/i/e275a92c0869b278777b5d0d101b68d4cf56e51330a9220c06bf6984262e30eb/AD-Starbucks-CNY-05.jpg" data-mid="61761324" border="0"  src="https://freight.cargo.site/w/1000/i/e275a92c0869b278777b5d0d101b68d4cf56e51330a9220c06bf6984262e30eb/AD-Starbucks-CNY-05.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Annual Pass Identity</title>
				
		<link>https://aurelienlecourcv.cargo.site/Annual-Pass-Identity</link>

		<pubDate>Sun, 23 Feb 2020 22:23:27 +0000</pubDate>

		<dc:creator>Aurelien Lecour's Portfolio</dc:creator>

		<guid isPermaLink="true">https://aurelienlecourcv.cargo.site/Annual-Pass-Identity</guid>

		<description>
	ANNUAL PASSIDENTITYFor Angelini Design - Shanghai Disney Resort - 2019

LAYOUTEXECUTIONSTYLEGUIDE

	A castle made of stars, emerging from Mickey's welcoming hand, and a trail of magic. Here is your invitation to a year of unlimited magic in the happiest place on Earth. Shanghai Disney Resort's Annual Pass is a line of special services for frequent visitors of the park.


A complete collection of assets comprising key visuals, logo, simplified logo, typographic rules, layouts guidelines...


I executed the logos and visuals for this program, as well as designed layouts for tickets, brochures, banners, billboards,... I also made assets and redacted the styleguide to accompany the resort's various departments and partners in their involvement with this project.


&#60;img width="1506" height="768" width_o="1506" height_o="768" data-src="https://freight.cargo.site/t/original/i/05ea75c337131434cfde005407c5d150217c6d7193aca160076ea2305fa42da2/Styleguide-Mockup-01.jpg" data-mid="62217190" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/05ea75c337131434cfde005407c5d150217c6d7193aca160076ea2305fa42da2/Styleguide-Mockup-01.jpg" /&#62;
&#60;img width="1506" height="768" width_o="1506" height_o="768" data-src="https://freight.cargo.site/t/original/i/e24f693a959d56b99a56a02d215c097a5ac5c4e4682624093352043713a09f0e/Styleguide-Mockup-02.jpg" data-mid="62217191" border="0"  src="https://freight.cargo.site/w/1000/i/e24f693a959d56b99a56a02d215c097a5ac5c4e4682624093352043713a09f0e/Styleguide-Mockup-02.jpg" /&#62;
&#60;img width="1506" height="768" width_o="1506" height_o="768" data-src="https://freight.cargo.site/t/original/i/4d1c8f75424284312b74ab75506e2d737259f1a5dc34f14d90db463da63a94bc/Styleguide-Mockup-03.jpg" data-mid="62217192" border="0"  src="https://freight.cargo.site/w/1000/i/4d1c8f75424284312b74ab75506e2d737259f1a5dc34f14d90db463da63a94bc/Styleguide-Mockup-03.jpg" /&#62;

The campaign was launched in February of 2019 and reached it's sales target within days.
The tickets and posters immediately became an Instagram and Weibo must have #上海迪士尼年卡


&#60;img width="3008" height="3008" width_o="3008" height_o="3008" data-src="https://freight.cargo.site/t/original/i/226b90d2fbef0def1faf5c4cb99897dd4dd3ed686cdf2ad0f325d1e6894f2175/IMG_1879.JPG" data-mid="62217194" border="0"  src="https://freight.cargo.site/w/1000/i/226b90d2fbef0def1faf5c4cb99897dd4dd3ed686cdf2ad0f325d1e6894f2175/IMG_1879.JPG" /&#62;
&#60;img width="640" height="640" width_o="640" height_o="640" data-src="https://freight.cargo.site/t/original/i/62f45cae359130e8c8d7a0436cc493144b6129fbd85e71a74a55119a7abff95c/Inst-01.jpg" data-mid="62217195" border="0"  src="https://freight.cargo.site/w/640/i/62f45cae359130e8c8d7a0436cc493144b6129fbd85e71a74a55119a7abff95c/Inst-01.jpg" /&#62;
&#60;img width="640" height="640" width_o="640" height_o="640" data-src="https://freight.cargo.site/t/original/i/49f9ddc482e5092583d2856eeeb9d3bc227b4bdb306b3192eb7dc2d6aa4db958/Inst-02.jpg" data-mid="62217196" border="0"  src="https://freight.cargo.site/w/640/i/49f9ddc482e5092583d2856eeeb9d3bc227b4bdb306b3192eb7dc2d6aa4db958/Inst-02.jpg" /&#62;
&#60;img width="640" height="640" width_o="640" height_o="640" data-src="https://freight.cargo.site/t/original/i/6663c3e797cd973b4020654790da578205e0e44d2890e2f2cb725172b787d430/Inst-03.jpg" data-mid="62217197" border="0"  src="https://freight.cargo.site/w/640/i/6663c3e797cd973b4020654790da578205e0e44d2890e2f2cb725172b787d430/Inst-03.jpg" /&#62;

Visitors posts on social media</description>
		
	</item>
		
		
	<item>
		<title>Mickey 90 Plane</title>
				
		<link>https://aurelienlecourcv.cargo.site/Mickey-90-Plane</link>

		<pubDate>Fri, 28 Feb 2020 11:29:50 +0000</pubDate>

		<dc:creator>Aurelien Lecour's Portfolio</dc:creator>

		<guid isPermaLink="true">https://aurelienlecourcv.cargo.site/Mickey-90-Plane</guid>

		<description>
	MICKEY 90
PLANE
For Angelini Design - Shanghai Disney Resort - 2018

ILLUSTRATION
LAYOUT
EXECUTION
	&#60;img width="1748" height="1152" width_o="1748" height_o="1152" data-src="https://freight.cargo.site/t/original/i/60f6dd4346c9bea63d5a0b4dcc924c2ce84fc2b617adfd7401cb6e49c9dfe61c/MockUp_Interior_04.jpg" data-mid="62218037" border="0"  src="https://freight.cargo.site/w/1000/i/60f6dd4346c9bea63d5a0b4dcc924c2ce84fc2b617adfd7401cb6e49c9dfe61c/MockUp_Interior_04.jpg" /&#62;


	Mickey Mouse is 90 years old. To celebrate as is due, Shanghai Disney Resort and China Eastern Airlines joined forces and commissioned a "Mouse Party Plane". Passengers are offered an immersive experience during their travel, with a fully decorated plane, boarding gate and tickets.

Mickey's closest companions&#38;nbsp; and friend are portrayed on the headrest, tables and ceiling partying and greeting within some of the most iconic venues of Shanghai Disneyland. Photos and illustrations are hinting that the park is the perfect place to celebrate something special.

For this project, I realised the illustrations, and designed the layout of the plane, as well as the practical implementation.


&#60;img width="482" height="482" width_o="482" height_o="482" data-src="https://freight.cargo.site/t/original/i/22beabbde1880b476d8251cf8a08ed9a97c7deb1f5e3f8f0a04ee82c21d50fce/Mockup_Divider_02.jpg" data-mid="62218611" border="0"  src="https://freight.cargo.site/w/482/i/22beabbde1880b476d8251cf8a08ed9a97c7deb1f5e3f8f0a04ee82c21d50fce/Mockup_Divider_02.jpg" /&#62;
&#60;img width="864" height="864" width_o="864" height_o="864" data-src="https://freight.cargo.site/t/original/i/68866e3c6057458f314ba59acf8cbd555b06e5ffdeb3f574564f5c1e729711a6/MockUp-Tables.jpg" data-mid="62218039" border="0"  src="https://freight.cargo.site/w/864/i/68866e3c6057458f314ba59acf8cbd555b06e5ffdeb3f574564f5c1e729711a6/MockUp-Tables.jpg" /&#62;
&#60;img width="864" height="864" width_o="864" height_o="864" data-src="https://freight.cargo.site/t/original/i/c29d1811145f25a63a346db37b48fd4a40c92616e12826ff7f6a8e378dd2be4d/MockUp_Tables_02.jpg" data-mid="62218038" border="0"  src="https://freight.cargo.site/w/864/i/c29d1811145f25a63a346db37b48fd4a40c92616e12826ff7f6a8e378dd2be4d/MockUp_Tables_02.jpg" /&#62;


&#60;img width="1734" height="1224" width_o="1734" height_o="1224" data-src="https://freight.cargo.site/t/original/i/d50a20b9c448048e813a53edd0b8c7add3f663d5823a25add3ffcf4dc51aaad2/Mountain-copy-80.jpg" data-mid="62218117" border="0"  src="https://freight.cargo.site/w/1000/i/d50a20b9c448048e813a53edd0b8c7add3f663d5823a25add3ffcf4dc51aaad2/Mountain-copy-80.jpg" /&#62;
&#60;img width="1734" height="1224" width_o="1734" height_o="1224" data-src="https://freight.cargo.site/t/original/i/51b0cf8f5ade51c7ffa5323d3310f321eeb7d22ab73993dd3a46713b4199cb18/Pirates-copy-80.jpg" data-mid="62218119" border="0"  src="https://freight.cargo.site/w/1000/i/51b0cf8f5ade51c7ffa5323d3310f321eeb7d22ab73993dd3a46713b4199cb18/Pirates-copy-80.jpg" /&#62;
&#60;img width="1735" height="1223" width_o="1735" height_o="1223" data-src="https://freight.cargo.site/t/original/i/1e5a3f98bb4d1af1cb61adf17aece818e34a70e34412299d743afb52be7be6d1/Tron-copy-80.jpg" data-mid="62218120" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/1e5a3f98bb4d1af1cb61adf17aece818e34a70e34412299d743afb52be7be6d1/Tron-copy-80.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Tiexi Plant Mascot</title>
				
		<link>https://aurelienlecourcv.cargo.site/Tiexi-Plant-Mascot</link>

		<pubDate>Fri, 28 Feb 2020 11:47:00 +0000</pubDate>

		<dc:creator>Aurelien Lecour's Portfolio</dc:creator>

		<guid isPermaLink="true">https://aurelienlecourcv.cargo.site/Tiexi-Plant-Mascot</guid>

		<description>
	TIEXI&#38;nbsp;PLANT
MASCOT

For Kieferzapfen Design - BMW China - 2018
MERCHANDISING STRATEGY
CHARACTER DESIGN
STYLEGUIDE
	

	A state of the art ultra-modern factory in Shenyang, the BMW Tiexi plant is also a major tourist attraction. Visitors are greated by 小宝 (Xiaobao), the mascot of the factory. Which BMW wanted to somehow involve more in the plant's communication and merchandising, and to better communicate with an audience that is younger than the typical BMW buyer, and outside of the typical automotive circles.


An unusual direction for BMW,catering to a much younger audiencewithout a strong automotive culture.

To steer away from the usual car brand memorabillia, I opted for a more fashion conscious identity, by giving Xiaobao a new, refreshed look, and by allowing him to take central stage across the line. This new image is meant to resonate well with the tastes of asian teenagers and young adults.
	&#60;img width="1024" height="1024" width_o="1024" height_o="1024" data-src="https://freight.cargo.site/t/original/i/784189916b373d47b6bfd1f0ea852070bebad25a14bf4e46916dcf953b86058a/Mascot-Tiexi.jpg" data-mid="62219192" border="0"  src="https://freight.cargo.site/w/1000/i/784189916b373d47b6bfd1f0ea852070bebad25a14bf4e46916dcf953b86058a/Mascot-Tiexi.jpg" /&#62;

	
&#60;img width="955" height="1276" width_o="955" height_o="1276" data-src="https://freight.cargo.site/t/original/i/13e9f678762699c91e9fe6b479194f34829644eda65abd500a9b88cfb260f6ef/Styleguide01.jpg" data-mid="62241453" border="0" data-scale="100" src="https://freight.cargo.site/w/955/i/13e9f678762699c91e9fe6b479194f34829644eda65abd500a9b88cfb260f6ef/Styleguide01.jpg" /&#62;
&#60;img width="955" height="1276" width_o="955" height_o="1276" data-src="https://freight.cargo.site/t/original/i/5a28a82f330b002c99fefa1529ca0fb32ed90f978635d7d1f87bb57bb8011efb/Styleguide02.jpg" data-mid="62241454" border="0"  src="https://freight.cargo.site/w/955/i/5a28a82f330b002c99fefa1529ca0fb32ed90f978635d7d1f87bb57bb8011efb/Styleguide02.jpg" /&#62;
&#60;img width="955" height="1276" width_o="955" height_o="1276" data-src="https://freight.cargo.site/t/original/i/52ae4bce4eeaa03b26a387dee97459fbeb422d7819b06ceb046f6d5d44f311ab/Styleguide03.jpg" data-mid="62241455" border="0"  src="https://freight.cargo.site/w/955/i/52ae4bce4eeaa03b26a387dee97459fbeb422d7819b06ceb046f6d5d44f311ab/Styleguide03.jpg" /&#62;
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&#60;img width="955" height="1276" width_o="955" height_o="1276" data-src="https://freight.cargo.site/t/original/i/3292aab3d0db12a0c76ec8650586a5e54ffd9863e14854984cde1a444eedba19/Styleguide05.jpg" data-mid="62241457" border="0"  src="https://freight.cargo.site/w/955/i/3292aab3d0db12a0c76ec8650586a5e54ffd9863e14854984cde1a444eedba19/Styleguide05.jpg" /&#62;
&#60;img width="955" height="1276" width_o="955" height_o="1276" data-src="https://freight.cargo.site/t/original/i/c6f72f5b9ed655d0e446736297942006b291f0a425ece88c08bde08b19767de6/Styleguide06.jpg" data-mid="62241458" border="0"  src="https://freight.cargo.site/w/955/i/c6f72f5b9ed655d0e446736297942006b291f0a425ece88c08bde08b19767de6/Styleguide06.jpg" /&#62;

	The simplified drawings are either treated as a wite/orange/blue theme with pastel graphics, or as a black &#38;amp; white theme with boldly colored graphics.

The choice of products and their design has been carefully elaborated to appeal to the chosen demographics. The other important point was to make sure that there would be no overlap between the product line of BMW and the product line of the factory as a tourist attraction so, no car related products were used and the BMW branding is absent of all graphics.
</description>
		
	</item>
		
		
	<item>
		<title>Yangpu Disctrict Identity</title>
				
		<link>https://aurelienlecourcv.cargo.site/Yangpu-Disctrict-Identity</link>

		<pubDate>Fri, 28 Feb 2020 17:04:37 +0000</pubDate>

		<dc:creator>Aurelien Lecour's Portfolio</dc:creator>

		<guid isPermaLink="true">https://aurelienlecourcv.cargo.site/Yangpu-Disctrict-Identity</guid>

		<description>
	
	&#60;img width="1013" height="1203" width_o="1013" height_o="1203" data-src="https://freight.cargo.site/t/original/i/30c7e1ef4b2aa115cf33fa3ad66f336e1b896692ea76cb9808bc19abce0d98f0/Yangpu04.jpg" data-mid="62245829" border="0"  src="https://freight.cargo.site/w/1000/i/30c7e1ef4b2aa115cf33fa3ad66f336e1b896692ea76cb9808bc19abce0d98f0/Yangpu04.jpg" /&#62;

	YANGPU DISTRICT IDENTITYFor Kieferzapfen Design - Shanghai Municipality - 2018
VISUAL IDENTITYMERCHANDISING STRATEGYSTYLEGUIDE


	Just north-east of the Bund, far away from the international concessions, and the glorious art-deco of old Shanghai, Yangpu once was the site of a grand dream. A plan for the model city of the future.


	State of the art industry grew there, world class universities were founded, an ideal street-map was drafted and monumental civics were built. Yangpu disctrict was going to make Shanghai a city that would embrace its Chinese heritage and take its rightful place alongside Paris and New-York as a world city. But history had other plans and the grand dream faded away. 
	Almost a century later, Yangpu is finally receiving the attention it deserves, and the urban rejuvenation project it needs. To help restore the image of the district, I created an identity based on illustrations of its iconic locations, centered on the three pillars of Yangpu's heritage: Industry, Academics, Civics. The illustrations were used to create products for the district's museum shop and promotional material

&#60;img width="2215" height="751" width_o="2215" height_o="751" data-src="https://freight.cargo.site/t/original/i/5c66531fd79ba431439aebbd06f6f3804ad5e519fe6e8d1f81ba4c1b6152d1fc/Yangpu00.png" data-mid="62294154" border="0"  src="https://freight.cargo.site/w/1000/i/5c66531fd79ba431439aebbd06f6f3804ad5e519fe6e8d1f81ba4c1b6152d1fc/Yangpu00.png" /&#62;&#60;img width="2208" height="1242" width_o="2208" height_o="1242" data-src="https://freight.cargo.site/t/original/i/a4526c2e23aba8897f71d15bfaa4a78ed4b7224a01258488373d41b1b4577101/Yangpu-Products-01.jpg" data-mid="62261911" border="0"  src="https://freight.cargo.site/w/1000/i/a4526c2e23aba8897f71d15bfaa4a78ed4b7224a01258488373d41b1b4577101/Yangpu-Products-01.jpg" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Star Wars &#38; The Arts</title>
				
		<link>https://aurelienlecourcv.cargo.site/Star-Wars-The-Arts</link>

		<pubDate>Sun, 10 Dec 2017 05:50:50 +0000</pubDate>

		<dc:creator>Aurelien Lecour's Portfolio</dc:creator>

		<guid isPermaLink="true">https://aurelienlecourcv.cargo.site/Star-Wars-The-Arts</guid>

		<description>
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;STAR WARS
&#38;amp; THE ARTS
For Mtime - Lucasfilm - 2017

EXHIBITION CONCEPTSCENOGRAPHY
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; 
Star Wars is a unique saga in that it created a whole new universe with its own history and mythology. From the inspirations and influences that it drew from, to the design of the props and sets, art was deeply involved in the crafting of this universe.


Art as an inspiration;
Art as a process;
Art as a product.


As Mtime was adding exhibition production to its activities, a demonstration of what those shows would be was necessary. The topic of the relationship between Star Wars and the Arts seemed perfectly appropriate.


I imagined the concept, selected the content, and designed the scenography of the exhibition. The leading idea was to create a narrative that would introduce the artistic influences of Star Wars, then the artistic process that was involved in creating the saga, and to finish with an overview of the artistic legacy that Star Wars have left in popular culture.


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d7737fea66a7db754165d2b7d88f8d8b67b2dcc62bd9c8290951093c8d205260/MCon2017-Extract-3.002.jpg" data-mid="7864784" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/d7737fea66a7db754165d2b7d88f8d8b67b2dcc62bd9c8290951093c8d205260/MCon2017-Extract-3.002.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/54ea0144f97bf4875b617bcd7781638f0cc05a7272ede4e615034f25898e5467/MCon2017-Extract-3.003.jpg" data-mid="7864786" border="0"  src="https://freight.cargo.site/w/1000/i/54ea0144f97bf4875b617bcd7781638f0cc05a7272ede4e615034f25898e5467/MCon2017-Extract-3.003.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/99e5a36efc5d2a43dabf6954922a0783b1cf9b0ea595ff9f8373defaff2cefe0/MCon2017-Extract-3.004.jpg" data-mid="7864787" border="0"  src="https://freight.cargo.site/w/1000/i/99e5a36efc5d2a43dabf6954922a0783b1cf9b0ea595ff9f8373defaff2cefe0/MCon2017-Extract-3.004.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/86fe0fffab73b18fc7917c82e6bc2cfb86c256af67d1e0cd41163698195eb896/MCon2017-Extract-3.005.jpg" data-mid="7864788" border="0"  src="https://freight.cargo.site/w/1000/i/86fe0fffab73b18fc7917c82e6bc2cfb86c256af67d1e0cd41163698195eb896/MCon2017-Extract-3.005.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2297b4201cdf6c6cb4bf764ca15f60399e4154a171fd5c5b43efffd111e5bff0/MCon2017-Extract-3.006.jpg" data-mid="7864789" border="0"  src="https://freight.cargo.site/w/1000/i/2297b4201cdf6c6cb4bf764ca15f60399e4154a171fd5c5b43efffd111e5bff0/MCon2017-Extract-3.006.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cb59f8bdc7677be75611f7c93af68584e6a68dcce7360d347959abe0a05060ad/MCon2017-Extract-3.011.jpg" data-mid="7864793" border="0"  src="https://freight.cargo.site/w/1000/i/cb59f8bdc7677be75611f7c93af68584e6a68dcce7360d347959abe0a05060ad/MCon2017-Extract-3.011.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/33da850c20c926b99d9a33676f49aad44557f0bae46bc3e4b2713e28e61d7f78/MCon2017-Extract-3.008.jpg" data-mid="7864790" border="0"  src="https://freight.cargo.site/w/1000/i/33da850c20c926b99d9a33676f49aad44557f0bae46bc3e4b2713e28e61d7f78/MCon2017-Extract-3.008.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/386e0b127b057a3e7b06b6dbd73830e45089f227b475e958874ffceb4e6f1da6/MCon2017-Extract-3.009.jpg" data-mid="7864791" border="0"  src="https://freight.cargo.site/w/1000/i/386e0b127b057a3e7b06b6dbd73830e45089f227b475e958874ffceb4e6f1da6/MCon2017-Extract-3.009.jpg" /&#62;
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&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/671b2da06a77bcbb2ed084f1b9e124c9435156894f15607dcbc31a49c584452a/MCon2017-Extract-3.012.jpg" data-mid="7864794" border="0"  src="https://freight.cargo.site/w/1000/i/671b2da06a77bcbb2ed084f1b9e124c9435156894f15607dcbc31a49c584452a/MCon2017-Extract-3.012.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d00392c28ce8fc60090f874d70388b96007009f2da93e7275d4b63f4a974ab45/MCon2017-Extract-3.013.jpg" data-mid="7864795" border="0"  src="https://freight.cargo.site/w/1000/i/d00392c28ce8fc60090f874d70388b96007009f2da93e7275d4b63f4a974ab45/MCon2017-Extract-3.013.jpg" /&#62;
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&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c96b2dfa4ddd5146364c8f757a9d00da29b2d7523035c05a5353d425217eba85/MCon2017-Extract-3.001.jpg" data-mid="7864783" border="0"  src="https://freight.cargo.site/w/1000/i/c96b2dfa4ddd5146364c8f757a9d00da29b2d7523035c05a5353d425217eba85/MCon2017-Extract-3.001.jpg" /&#62;
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