︎
 

AURÉLIEN LECOUR



TRANSFORMERS
THE LAST KNIGHT


For Mtime - Hasbro / Paramount - 2017

EVENT CONCEPT
EXECUTIVE PRODUCTION
PRODUCT STRATEGY



Extracts from the conceptual work done for Transformers - The Last Knight launch event and product development strategy. As a celebration of Transformers long history, the concept revolved around “Yesterday, Today, Tomorrow”.

This concept was used for developing products, and as a theme for the May 2017 Transformers Mcon event.



Mood board for the retro line
Original product design concept



Alternative mood board for the retro line

Following the same pattern, collections were also developped for the contemporary “Today” line, and the futuristic “Tomorrow” line.


The whole Transformers project was presented in Beijing in May 2015, during the Mcon event, which involved speeches from representatives of Hasbro, Mtime, and Paramount. As well as live interventions by Transformers fans, and a fashion show, which I supervised, following the event concept of “Yesterday, Today, Tomorrow”.
The event was watched live by 1 million viewers.
The full recording can be seen on Mtime.com 


Following are a shortcut of the fashion show, and a quick presentation of the products.