OFO x PACIFIC RIM

For Mtime - Legendary - OFO - 2017

CROSS-BRANDING CONCEPT
PRODUCT DESIGN

Bike sharing platform OFO had a tremendous impact on urban life in China. It made easily available millions of bicycles in dozens of cities and quickly became one of the main mode of transportation in city centers. OFO bikes could be seen at every street corner and were used by every demographic categories.

To promote the second opus of the successful  Pacific Rim franchise, I devised a campaign where some bikes were customized in the style of the movie characters (robots and monsters). I designed a pair of concept bikes with advanced design feature and a unique style. One for the Jaegers (robots) and one for the Kaijius (monsters), to play with the preferences of the fans, for one or the other side of the battle. Those were meant to be showcased in exhibitions and promotional events. The iconic yellow of OFO was used to ensure proper branding on those futuristic bikes, while details and iconography from the movie provided with the story-telling.

For large scale implementation of the campaign, standard issue OFO bikes were customized with Jaeger or Kaijiu decorations, which were enhanced with special lighting features that promoted safety and strengthen the advertising power even in low visibility.

On the OFO app, the branded bikes were geolocalized and tagged on the map with a special icon and activating them would unlock access to special content related to the movie.