For Mtime - Lucasfilm; DC; Marvel - 2015-2017

VISUAL BRANDING
COLLECTION PLANNING
PRODUCT DESIGN

       
 
Brands themselves are stories. I created lines of merchandising that makes use of the most iconic elements of those brands, to bring together very different categories of products, as a visually unified collection with very strong branding appeal and recognition.

For Marvel and Star Wars Comics, in a bid to clearly distinguish the branding from the movies', I used classic comics drawings in black and white, combined with boldly contrasting logotypes. Making the message and the identity as clear as possible, and taking advantage of the most recognizable characters and scenes from the stories.

The “total look”, with a single graphic crossing over product categories, is a strong enhancer of the perception of a “lifestyle brand”.

SERIAL
NARRATIVE

The storytelling here is brought to another level by spreading the narrative over a serie of different products. Each item becoming a chapter in the overall story. This collection structure is also reminiscent of the periodical nature of comic books, from which this line is developed

Visual unity accross soft lines and hard lines is a powerful way to promote a style or an identity.