AURÉLIEN LECOUR
DIY FASHION
Mtime - Disney, Hasbro
PRODUCT STRATEGY
The emotionnal attachment of kids and teenagers for their favorite heroes is put forth with DIY sets, which empowers the audience to tell stories and create their own style in a playful manner.
In this collection of accessories for Tsum-Tsum, a variety of items (iron on badges, brooch, pins, charm,...) collected in sets, offers the chance for a unique look on any fashion piece.
For Transformers, I created this collector box. A tin can with surprise content for fans to find all they need to customize their outfits, stationery, room,...
