AURÉLIEN LECOUR
CHINESE NEW YEAR 2019
For Angelini Design - Starbucks - 2019
ART DIRECTION
ILLUSTRATION
TYPOGRAPHY
For 2019 Chinese New Year, Starbucks China wanted to break away from the traditional red and gold and go for a campaign that is bold, fresh, and celebratory. We covered the walls with a thick bright pink and drew expressive graffiti to convey the blessings of new year, and to hint at the seasonal ingredients of the products.
