AURÉLIEN LECOUR
ANNUAL PASS
IDENTITY
For Angelini Design - Shanghai Disney Resort - 2019
LAYOUT
EXECUTION
STYLEGUIDE
A castle made of stars, emerging from Mickey's welcoming hand, and a trail of magic. Here is your invitation to a year of unlimited magic in the happiest place on Earth. Shanghai Disney Resort's Annual Pass is a line of special services for frequent visitors of the park.
A complete collection of assets comprising key visuals, logo, simplified logo, typographic rules, layouts guidelines...
I executed the logos and visuals for this program, as well as designed layouts for tickets, brochures, banners, billboards,... I also made assets and redacted the styleguide to accompany the resort's various departments and partners in their involvement with this project.
A complete collection of assets comprising key visuals, logo, simplified logo, typographic rules, layouts guidelines...
I executed the logos and visuals for this program, as well as designed layouts for tickets, brochures, banners, billboards,... I also made assets and redacted the styleguide to accompany the resort's various departments and partners in their involvement with this project.
The campaign was launched in February of 2019 and reached it's sales target within days.
The tickets and posters immediately became an Instagram and Weibo must have #上海迪士尼年卡
Visitors posts on social media