AURÉLIEN LECOUR


20 YEARS IN CHINA


For Angelini Design - Starbucks - 2019

LOGO DESIGN
TYPOGRAPHY



After just 20 years, China has become Starbucks' biggest market. It has 3500+ cafes, and is now opening digital stores. To celebrate this significant anniversary, I have designed a special logo, that has been attached to all the communication of Starbucks China in early 2019. The logo is made with woodblock printing treatment, as an evocation of Chinese tradition, and the zero is reminiscent of the Siren logo.